Meet XC Scuba Diving Center. This company has gained a strong reputation in the vibrant city of Querétaro, loved by both diving enthusiasts and those eager to learn. They've achieved remarkable success by offering PADI-certified diving courses and crafting awesome, tailor-made trips to the Caribbean, the Gulf of Mexico, and the Pacific Ocean.
The brief at hand was to craft a robust identity that would not only distinguish them from their competitors, but also remain highly recognisable. Moreover, this identity needed to be adaptable, catering to an extensive range of branded collateral, spanning digital assets, print materials, apparel, and merchandise. The colour palette needed to be flexible; calm ocean shades together with accent colours that would highlight warnings and those instances where high visibility is needed.
