Meet Innerlather, a self-care haven in rural Cambridgeshire, offering a tranquil escape with luxurious beauty treatments and handcrafted skincare products, who requested a comprehensive design strategy for their products and services.
Their goal was to create an elegant brand that was both personable and friendly, with the aim of elevating their market presence. This project required a complete rebrand, with the exception of the well-recognised Innerlather wordmark, which was retained for its brand equity. However, the brand required a new lockup with a stronger presence, leading to the creation of the Innerlather emblem.
This identity needed flexibility to ensure distinction between their treatment services, streamlined product range, and the ‘Annie Tempest’ luxury soap range. The latter is a collaboration featuring artisan soaps inspired by the renowned sculptor’s works, which required its own identity while remaining recognised as an Innerlather product.
This project has been exceptionally rewarding. From understanding the client's journey and aspirations to navigating a highly competitive market, exploring cost-effective processes, and venturing into product photography for the first time, the experience has been invaluable. The deliverables included a fresh new website, gift certificates, appointment cards, product labels, packaging, advertising, social media branding, and post designs and templates, among others.
This work is ongoing, so keep an eye on this page as it continues to evolve!
