Here is a glimpse into the exciting journey of designing a fresh identity for a fantastic ecologically aware company – ABC Tree Surgery.
The brief was to forge an identity exuding professionalism – memorable, easily recognisable, and distinctly standing out in a forest of competitors. The logo embraces a modern aesthetic and highlights the essence of precision in tree care. A fresh, nature-inspired palette – A fusion of forest and sage greens symbolising growth, to the warm tangerine of earthy trunks. It's a visual journey through the arboreal world.
Tree surgery is an art, a delicate balance of precision and passion. The rebrand mirrors this by capturing the essence of arboricultural mastery.
The brief was to forge an identity exuding professionalism – memorable, easily recognisable, and distinctly standing out in a forest of competitors. The logo embraces a modern aesthetic and highlights the essence of precision in tree care. A fresh, nature-inspired palette – A fusion of forest and sage greens symbolising growth, to the warm tangerine of earthy trunks. It's a visual journey through the arboreal world.
Tree surgery is an art, a delicate balance of precision and passion. The rebrand mirrors this by capturing the essence of arboricultural mastery.
Photography by: Olena Bohovyk, Atlas Kadrow, Dan Smedley, Patrick Hinz and Pexels Cottonbro Studio.